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Graduate Certificate in Business-to-Business Marketing at Pennsylvania State University

Pennsylvania State University, United States

Programme overview

The Graduate Certificate in Business-to-Business Marketing is offered by the Smeal College of Business. The graduate certificate is a 9-credit program that can be completed in one calendar year. Through the Certificate Program, students will gain a unique understanding of business markets that prepares them for a job in Business-to-Business (B2B) marketing. They will learn fundamental concepts, theories, and tools specific to B2B marketing strategy, B2B innovation, and B2B analytics. The certificate is focused on creating, delivering, and harvesting customer value.

Faculty: The Graduate School  |  Study mode: online  |  Location: University Park, PA, United States

What you will study

Courses include Business-to-Business Marketing Analytics, New Product Development and Management, Business-to-Business Marketing Strategy.

Official programme page

Application information

Entry requirements

Other admissions requirements include: Application – Completion of the Graduate School certificate application . Statement of Purpose – Submit a statement describing how professional experience and goals align with the certificate. Vita or Resume – a one-to-two-page listing of professional experience

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