Honours Bachelor of Design Advertising at OCAD University

Advertising at OCAD U turns ideas into work that makes people think, feel and act, combining advertising with an art and design education. Students build skills in creative strategy, art direction, copywriting, storytelling, design and campaign development, and learn to use emerging technologies as creative tools. It is a four-year program leading to an Honours Bachelor of Design degree.

Faculty: Faculty of Design  |  Duration: 4 years  |  Study mode: full-time  |  Location: Toronto, Ontario, Canada

What you will study

First year covers intro advertising plus typography, drawing, colour and 2D design, writing and design history; later years add digital advertising design, advertising research, copywriting, strategy and futures thinking, UX and AI and technology, ending with an independent thesis project shown at GradEx.

Career pathways

Graduates work in advertising and creative agencies, in-house brand teams, digital and social media, design, production and emerging creative fields.

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