MSc Digital and AI Marketing at Nottingham Trent University

MSc Digital and AI Marketing is a CIM-accredited Masters developing strategic, analytical and practical expertise in AI-driven marketing, covering AI in marketing strategy, customer engagement and decision-making, with hands-on use of digital platforms, martech and AI tools. It is taught at NTU's City Campus.

Faculty: Nottingham Business School  |  Duration: 1 year full-time; 2 years with work placement  |  Intake: September 2027  |  Study mode: full-time  |  Location: Nottingham, England, United Kingdom

What you will study

Core modules include Principles of Marketing and Customer Experience (CX), with a choice between options including Strategic Global Marketing and Growth Hacking. Students can gain two CIM qualifications (Levels 4 and 6) and certifications in Google Analytics, Meta and Python through the CIM Graduate Gateway.

Career pathways

Prepares graduates for marketing careers combining strategy with AI, data, automation and digital technologies; roles in graduates of NBS marketing courses include Campaign Manager, Digital Marketing Executive, Social Media Manager, Content Strategist and Digital Account Manager.

Official programme page