MA Service Design at Norwich University of the Arts

The MA in Service Design equips students with the expertise to craft innovative and user-centric experiences. Rooted in the principles of people, products, partners, and processes, this course encourages a socially driven approach to design, aimed at improving user interactions across various contexts.

Duration: Full-time 1 year  |  Study mode: full-time  |  Intake: September 2027  |  Location: Norwich, England, United Kingdom

What you will study

This programme is a one-year course, including 30 weeks of direct teaching time and a 15-week final project. You will need to complete five units and one 60-credit major project (180 credits in total). Units: Core practice and context in Service Design (60 credits), Advanced technical skills in Service Design (20 credits), Dialogue, debate, and domain knowledge in Service Design (10 credits), Professional technical skills in Service Design (20 credits), Advanced critical context in Service Design (10 credits), Major project (60 credits).

Career pathways

Across industries, there’s a growing demand for critical and creative thinkers with the knowledge to translate customer needs into effective and deliverable social and commercial services. Typical career paths: User experience designer, User experience researcher, Design researcher, Service designer, Digital product designer, Interaction designer, Strategic designer.

Official programme page