Business
Accounting Information and Management (PhD)
Northwestern University, United States
- Degree
- Doctorate
Business
Northwestern University, United States
The Kellogg PhD in Marketing offers two tracks, Consumer Behavior and Quantitative Marketing, which differ in theories and methods. Students progress through a qualifying exam, research papers in years one and two, a thesis proposal by the end of year three, and a dissertation with final oral examination.
Faculty: Kellogg School of Management | Department: Marketing Department | Study mode: full-time | Location: Evanston, IL, United States
Consumer Behavior students take 18 classes (three per quarter), including four doctoral Marketing courses each year. Quantitative Marketing students take Marketing, economics and statistics courses, including five quantitative Marketing PhD courses and microeconomics and econometrics sequences.
A master's degree is not required (about half of matriculating students hold one). Consumer Behavior track: strong statistical skills, evidence of quantitative thinking and understanding of probability and statistics; prior research experience not required. Quantitative Marketing track: solid training in mathematics, statistics or a related quantitative field; recommended coursework in calculus, real analysis, linear algebra, optimization, probability and statistics.
Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.
Graduate applications for 2026-27 open September 15, 2026; deadlines vary by programme. The Graduate School application fee is $95 and nonrefundable, paid by credit or debit card.
Business
Northwestern University, United States
Business
Northwestern University, United States
Business
Northwestern University, United States
Business
Northwestern University, United States
Business
Northwestern University, United States
Business
Northwestern University, United States
Business
Northwestern University, United States
Business
Northwestern University, United States
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