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Integrated Marketing Communications (MS) at Northwestern University

Northwestern University, United States

Programme overview

The full-time IMC master's runs 12 months and prepares students to understand and engage consumers, solve marketing challenges and build strong brands.

Faculty: Medill School of Journalism, Media, Integrated Marketing Communications  |  Duration: 12 months (full-time)  |  Study mode: full-time  |  Location: Evanston, IL, United States

What you will study

Coursework covers insight-driven strategy and data storytelling using digital media, ad tech and AI, with real-world client projects and visits to top brands and agencies.

Career pathways

Graduates go on to roles such as Vice President, CMO and marketing communications leader; alumni work at companies including Nike, Google, United Airlines, Prudential Financial and Samsung.

Official programme page

Application information

Entry requirements

Full-time application deadlines: Round 1 October 5, 2026; Round 2 November 30, 2026; Round 3 March 15, 2027. Applications are reviewed holistically.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Graduate applications for 2026-27 open September 15, 2026; deadlines vary by programme. The Graduate School application fee is $95 and nonrefundable, paid by credit or debit card.

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