BA Public Relations at Northeastern University

Programme overview

A major teaching public relations and strategic communication theory and practice, covering brand promotion, content creation, social media, crisis communication, media relations and reputation management, with added training in web communications, videography and data-driven storytelling.

Faculty: College of Arts, Media and Design | Department: School of Journalism | Duration: 128 semester hours (60 in the major) | Study mode: full-time | Location: Boston, MA, United States

What you will study

Foundation courses (Public Relations Principles, Public Relations Practice, Writing for Public Relations, Research for Media Strategy, Design for Storytelling), intermediate and advanced communication electives such as Crisis Communication and Image Management, three subject-expertise electives, and a Strategic Communication Capstone.

Career pathways

Graduates are prepared to enter and advance in the PR field, with employers including industry leaders, mission-driven organizations, strategic communications groups and political consulting firms.

Official programme page

Application information

Entry requirements

Undergraduate first-year applicants (all majors): Northeastern is test optional, so SAT or ACT scores may be submitted but are not required. Applicants not educated entirely in English for the four consecutive years before enrolling submit an approved English test (Duolingo English Test, Cambridge C1 Advanced or C2 Proficiency, IELTS, PTE Academic or TOEFL); a waiver may be requested after four or more consecutive years of English-medium instruction. Application materials: Common or Coalition Application, $75 fee (or fee waiver request), counselor and teacher recommendations, secondary school transcripts, and for international applicants a Declaration and Certification of Finances. Portfolios are highly encouraged for College of Arts, Media and Design majors.

Requirements published at program group level.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

First-year applicants apply for Fall entry through Early Decision I, Early Decision II, Early Action or Regular Decision. Transfer applicants can apply for Fall or Spring entry.

First-year deadlines: Early Decision I and Early Action November 1; Early Decision II and Regular Decision January 1. Decision notifications: ED I by January 1, EA by February 15, ED II by March 1, RD by April 1.

Transfer deadlines: Fall April 1; Spring October 15 (extended).

First-year and transfer applicants apply through the Common Application or Coalition Application; the application fee is $75 (non-refundable). SAT/ACT is optional (test-optional).

Apply through the official page: https://admissions.northeastern.edu/

Explore more study programmes

Arts & Humanities