Global BBA at NEOMA Business School

The Global BBA is a 4-year bachelor's degree in business administration (Level 6 on the RNCP) with two tracks: a General Track and a Global Double Degree CESEM Track. It combines business fundamentals, interdisciplinary courses, simulations, up to 15 months of internships and study abroad. It is taught on the Reims, Rouen and Paris campuses (years 1 and 2) and ranked 4th in France for four-year bachelor's degrees (Challenges 2026).

Faculty: NEOMA Business School  |  Duration: 4 years (1,250 to 1,400 hours depending on the track)  |  Study mode: full-time; English, French or partner-institution language; work-study option in year 4 of the General Track  |  Intake: September 2027  |  Location: Reims, Grand Est, France

What you will study

Years 1 and 2 cover the fundamentals of management on the Reims, Rouen or Paris campus. In the General Track, year 3 is an academic exchange abroad (one or two semesters) with an internship, and year 4 is a Major in Finance, Marketing, Management or Entrepreneurship with electives such as law, geopolitics and circular economy. In the CESEM Track, years 3 and 4 are spent at one of 23 partner universities to earn a double degree.

Career pathways

Graduates work in marketing and communications, business development, purchasing and logistics, finance and audit, and project management. About 70 percent continue to a master's degree, and continuation to a NEOMA full-time MSc is guaranteed subject to English level and an interview.

Official programme page