Nantes Université campus

Business

Master Études et actions marketing at Nantes Université

Nantes Université, France

Programme overview

For students who wish to specialise in marketing, particularly as product managers or study officers: qualitative and quantitative studies (consumer behaviour, study design, data collection, analysis and reporting), strategic and operational marketing.

Faculty: IAE Nantes - École universitaire de management  |  Department: IAE Nantes - École universitaire de management  |  Duration: 2 years (M1 + M2)  |  Study mode: full-time; taught in French  |  Location: Nantes, Pays de la Loire, France

Official programme page

Application information

Entry requirements

M1: Licence 3 in Management Sciences or equivalent (L3 Economics-Management, MASS) and the IAE-Message score (SIM).

Duration: 2 years (M1 + M2)

Apply through the official page: https://www.monmaster.gouv.fr

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