Bachelor of Business Administration - Marketing at Mount Royal University

Programme overview

Mount Royal University’s Bachelor of Business Administration — Marketing prepares you to analyze consumer behaviour, interpret data and respond to trends. You’ll gain skills in digital strategy, advertising, sales and product development, all through a hands-on approach. This program equips you to craft marketing strategies that build customer relationships, deliver value and succeed in the fast-paced, high-demand marketing field.

Faculty: Faculty of Business and Communication Studies | Department: Business | Intake: Fall | Location: Calgary, Alberta, Canada

What you will study

Build the strategic, storytelling and analytical skills that modern marketing demands.

Career pathways

Graduates with a marketing degree in Calgary are in demand across industries. Roles include Brand manager, Market research analyst, Digital marketing manager, Sales manager, Content marketing strategist, Advertising account manager, Business development manager, Product marketing manager.

Official programme page

Application information

Entry requirements

English Language Arts 30-1 - minimum grade 60%; Mathematics 30 - 1 or 30 - 2 - minimum grade 60%; or successful completion of a two-year business diploma, applied degree or four-year baccalaureate from an accredited post-secondary institution.

International applicants: CAD 24,277 a year (2026). Year 1 (2026-27) international tuition for one full academic year (Sept-April, normally ten courses); tuition includes instructional equipment and lab fees; excludes mandatory fees ($2,432.68) and books. Year 2 onward listed as higher/subject to change. Source

Fall semester starts September (first day of classes Sept. 9, 2027); Winter semester starts January (first day of classes Jan. 5, 2027); Spring semester starts May (first day of classes May 3, 2027).

Fall 2027: Early Admission application period Oct. 1, 2026 to Feb. 1, 2027 (application and supporting documents required); application deadline for some programs Feb. 1, 2027; ongoing admission Feb. 2 to Aug. 31, 2027 based on program space and availability.

Fall 2027 international students: application deadline May 1, 2027 (students eligible to apply for a study permit under IRPR 214 may continue to apply after May 1); document deadline May 15, 2027.

Winter 2027: Early Admission application period Oct. 1 to Nov. 1, 2026; ongoing admission Nov. 2 to Dec. 15, 2026.

Spring 2027: applications open Oct. 1, 2026.

Apply through the official page: https://www.mtroyal.ca/Admission/Apply/index.htm

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