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Media Analytics (Graduate Certificate) at Michigan State University

Michigan State University, United States

Programme overview

The Media Analytics graduate certificate is a 100% online, asynchronous, three-course programme teaching data skills for communication professionals. Topics include big data fundamentals, audience measurement, statistical analysis and data visualisation for communication strategy.

Faculty: College of Communication Arts and Sciences  |  Duration: 9 credits; completed in about one year while working full-time  |  Intake: Rolling; start any semester  |  Study mode: online  |  Location: East Lansing, MI, United States

What you will study

Three 3-credit courses: CAS 839 Media Analytics for Communication Professionals, CAS 840 Audience Analytics and CAS 841 Social Media Storytelling.

Career pathways

Roles listed include Media Analytics Manager, Digital Strategy Director, Social Media Insights Lead and Data-Driven Communications Consultant.

Official programme page

Application information

Entry requirements

Bachelor's degree from an accredited institution; English proficiency proof if English is not the native language; one-page academic statement; one-page personal statement; three letters of recommendation; CV or resume; official transcripts from all institutions attended. Recommended deadlines: Fall Aug 1, Spring Nov 1, Summer Apr 1.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Intake: Rolling; start any semester

Duration: 9 credits; completed in about one year while working full-time

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