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Business

Marketing Diploma at McMaster University

McMaster University, Canada

Programme overview

A diploma exploring topics relevant to the marketing professional, aimed at building current marketing skills for a competitive environment.

Faculty: Continuing Education  |  Study mode: part-time  |  Location: Hamilton, Ontario, Canada

What you will study

Marketing research, consumer behaviour, market segmentation, social media, branding, pricing strategies, and tracking and measurement. Offered through McMaster Continuing Education; credit counts toward degree studies pending approval of the student's Faculty office (maximum 24 units).

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