McMaster University campus

Business

Digital Marketing Certificate at McMaster University

McMaster University, Canada

Programme overview

A certificate exploring the tools and tactical skills used to apply data, manage creative content and implement and measure digital strategies. Topics include search engine marketing and optimization, content management and generative AI tools.

Study mode: part-time  |  Location: Hamilton, Ontario, Canada

Official programme page

Application information

Entry requirements

Participants should have prior education in a related field such as a degree or diploma in Marketing or Communications, or at least 3 years of marketing, communications or web design experience.

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