Bachelor of Commerce - Marketing Major at MacEwan University

Programme overview

Profit and growth, customer engagement and retention, brand awareness—you know that marketing plays a critical role in the world of business. We can teach you how to ensure business success as a media-savvy, consumer-focused marketer. When you major in marketing, you study consumer behaviour and target markets, think critically

Faculty: Triffo School of Business | Department: Department of International Business, Marketing, Strategy and Law | Study mode: full-time | Location: Edmonton, Alberta, Canada

What you will study

In the first two years of the Bachelor of Commerce, you learn the principles that shape general business decisions. As you progress through the program, you take required courses that cover the fundamentals of marketing, including strategy, analysis and quantitative measurement. You gain an understanding of how marketing aligns with other organizational functions before digging deeper into consumer trends, market research and a broad range of electives, such as business-to-business marketing, digital marketing and sales management.

Career pathways

A career in marketing puts you in the driver’s seat of an organization, steering the success of products and services. The marketing major prepares you to be job-ready for a variety of marketing careers in public, private and non-profit organizations.

Official programme page

Application information

Domestic applicants: CAD 6,420 a year (2026). 2026/27 full-time tuition as stated in the MacEwan cost estimate sheet; excludes mandatory and program fees, books and supplies. The sheet lists Years 3 and 4 for this major (Years 1-2 are Major Not Declared); 30-credit year. Source

International applicants: CAD 28,230 a year (2026). 2026/27 full-time tuition as stated in the MacEwan cost estimate sheet; excludes mandatory and program fees, books and supplies. The sheet lists Years 3 and 4 for this major (Years 1-2 are Major Not Declared); 30-credit year. Source

Fall intake for all bachelor programmes. Winter intake (Nov 30 deadline) for Bachelor of Arts, Commerce, Science and Communication Studies majors, Fine Arts - Arts and Cultural Management and Applied Human Service Administration; Bachelor of Science in Nursing has a Winter intake (Oct 1 deadline). No Winter or Spring/Summer intake for Child and Youth Care, Design, Early Childhood Curriculum Studies, Music, Public Safety and Justice, Psychiatric Nursing or Social Work.

All programmes admit new students in the Fall term; some programmes also offer Winter, Spring/Summer intakes. Fall 2026 classes start 2 September 2026 and Winter 2027 classes start 6 January 2027 for programmes with a Winter start.

Fall deadline June 30 for most bachelor programmes; March 30 for Bachelor of Physical Education Transfer, Psychiatric Nursing (Edmonton), Public Safety and Justice, Science in Nursing and Social Work. Winter deadline November 30 for Arts, Commerce, Science, Communication Studies majors, Fine Arts - Arts and Cultural Management and Applied Human Service Administration; October 1 for Science in Nursing.

Applications open October 1 for Fall, February 1 for Winter and May 1 for Spring/Summer (for the following year). International applicants must apply by May 1 for Fall, October 1 for Winter and January 30 for Spring/Summer unless an earlier closing date is indicated.

Applications are submitted online through ApplyAlberta. The application fee is $110 (2026/27), non-refundable, paid by Amex, Debit MasterCard, MasterCard, Visa or Visa Debit. The admission confirmation deposit is $400 for new domestic students and $1,000 for new international students, applied towards tuition.

Apply through the official page: https://www.macewan.ca/apply-enrol/admissions/application/apply-now/

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