MSc Sport Marketing at Loughborough University

Connect brands and audiences through innovative sport marketing strategies. Set yourself up to compete as a marketer in the fast-paced sport business sector by joining us on this master’s in sport marketing, based in the heart of London’s Olympic Park. Marketing and sponsorship are critical sources of income for teams and organisations across elite sport.

Faculty: Loughborough University London  |  Duration: 1 year full-time; Up to 4 years part-time  |  Study mode: full-time; part-time  |  Intake: January 2027 or September 2027  |  Location: Loughborough, England, United Kingdom

What you will study

The modules on our MSc Sport Marketing programme have been carefully put together to give you the most up-to-date and relevant set of skills and knowledge for progressing in your chosen career. Compulsory modules: Sport Marketing, Sport Business Statistics and Analytics, Grand Challenges, Contemporary Sport Business, New Media and Analytics for Sport Business, Strategic Sports Sponsorship, Sport Public Relations and Communication, Dissertation.

Career pathways

The scope, growth and sector-specific dynamics of the sport industry has led to a huge demand for knowledgeable and skilled sport marketing professionals – both in sports organisations and related businesses. As a sport marketing graduate, you’ll be well equipped for roles in brand management, marketing communications, social media marketing, research analysis, sponsorship account management and digital marketing.

Official programme page