MSc Marketing at Loughborough University

Programme overview

Gain CIM-accredited expertise and apply your marketing skills to real-world business challenges. Marketing is a dynamic and fast moving area of business, where creativity and innovation meet. Our CIM-accredited MSc Marketing programme is the perfect next step for those wanting to pursue a career within marketing.

What you will study

Discover the secrets behind effective strategic marketing management in a global marketplace, learn to conduct and analyse market research, and explore key marketing activities such as branding, digital marketing, marketing communications, and their application in an international context. Compulsory modules: Marketing in the Organisation, Customer Insights, Brand Management, Research Methods and Metrics for Marketing, Responsible Marketing, Digital Marketing, Marketing Communications, Strategic Marketing in a Changing World, Industry Experience Project.

Career pathways

You will leave well prepared for a career in marketing. Aligned to the Global Professional Marketing Framework, there are a variety of career options including marketing communications, digital, customer experience, commercial, data, insight and brand & reputation.

Official programme page

Application information

Entry requirements

A good honours degree typically in a non-business field though those with a business background will be considered. Ghana equivalents: first-class 65% / 3.4 GPA, 2:1 57% / 3.0 GPA, 2:2 50% / 2.5 GPA

Domestic applicants: GBP 13,250 a year (2027/28). Full-time degree per annum Source

International applicants: GBP 27,000 a year (2027/28). Full-time degree per annum Source

Intake: September 2027

Duration: 1 year full-time

Apply through the official page: https://www.lboro.ac.uk/study/apply/masters-degree/

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