BA (Hons) Digital Marketing at Leeds Arts University

This course develops the skills, knowledge and understanding of successful marketing strategies using digital platforms and social media. You will explore marketing, finance, branding and strategy, and creative practices such as digital arts, fashion, communication design, lens-based practices, music and performing arts. You will develop the skills and attributes to excel in both the practical and theoretical skills of digital marketing, whilst studying and amongst a thriving community of diverse creatives.

Duration: 3 years full-time / 4 years with placement year  |  Study mode: full-time (optional placement/sandwich year)  |  Intake: September  |  Location: Leeds, England, United Kingdom

What you will study

Year one: This will introduce digital marketing within the context of specialist creative industries to help develop your understanding. Year two: You will examine social media marketing to engage with global audiences and build communities, exploring content creation and digital marketing to create and manage content across multiple platforms. Year three: You will refine your critical enquiry and extend your skills and experiences within an area of your interest.

Career pathways

Having acquired advanced digital marketing and communication skills, there are a wide range of career opportunities available to graduates. You could work in the creative and cultural sector, and broader related industries as a digital marketing manager, content strategist, brand manager, social media manager, or in areas such as digital communications, e-commerce or online advertising.

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