Lancaster University campus

Arts & Humanities

MSc Psychology and Behavioural Analytics at Lancaster University

Lancaster University, United Kingdom

Programme overview

Digital data now dominates all aspects of our lives. Every action we take – from smartphone use to social media activity, public surveillance and even our online purchases – leaves a digital trace. Analysing digital data tells one story, but it isn’t enough to fully understand human behaviour.

Faculty: Faculty of Science and Technology  |  Department: Psychology  |  Duration: Full time 1 year  |  Study mode: full-time  |  Location: Lancaster, England, United Kingdom

What you will study

Core modules: Advanced Modelling with Psychological Data, Analysing Talk and Text, Digital Data Applications, Programming for Health Data Science, Psychological Perspectives and Digital Behavioural Data, Psychology and Behavioural Analytics Dissertation, Understanding Humans Through Data.

Career pathways

Our master’s in Psychology and Behavioural Analytics opens the door to a wide range of career paths to match your interests and passions. The qualitative and quantitative insights you will be able to provide make you a valuable asset to any employer.

Official programme page

Application information

Entry requirements

Academic requirements: 2:2 Hons degree (UK or equivalent) in Psychology, Data Science, Computer Science, Sociology, Criminology, Human Geography, Politics, Law, Management and Marketing, Linguistics. Your degree needs to have covered some Research Methods and Data Analysis modules. English language requirements: We require an IELTS (Academic) Test with an overall score of at least 6.5, and a minimum of 6.0 in each element of the test.

Domestic applicants: GBP 12,600 a year (2027/28). Full-time rate (per year) Source

International applicants: GBP 30,900 a year (2027/28). Full-time rate (per year) Source

Duration: Full time 1 year

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