MSc Digital and Social Media Marketing at Lancaster University

Equip yourself with the skills and knowledge to thrive in digital marketing. Our MSc in Digital and Social Media Marketing opens doors to many opportunities centred around the role of technology in marketing. Whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, this programme will empower you to reach your goals and help you stand out through the future-ready skill set you will develop.

Faculty: Lancaster University Management School  |  Department: Marketing  |  Duration: Full time 1 year  |  Study mode: full-time  |  Location: Lancaster, England, United Kingdom

What you will study

Core modules: Strategic Marketing Communications, Consumer Insight, Marketing Intelligence, Global Marketing and Brand Strategy, Digital Marketing and Social Media in Practice, Influencer Marketing, Company Dissertation and Professional Skills.

Career pathways

Graduates of the MSc Digital and Social Media Marketing programme are well-positioned to pursue a wide range of careers, including roles such as: Whether you aim to work in an agency, a multinational brand, a start-up, or as a freelancer, this programme will empower you with the practical knowledge, critical thinking, and adaptability needed to succeed.

Official programme page