BSc (Hons) Marketing at Lancaster University

BSc Marketing at Lancaster equips you with the knowledge and skills required for a successful career in an industry that shapes society and drives innovation. You will gain an in-depth understanding of markets and consumers, as well as topics such as how influencers are changing the marketing landscape, the ethics behind collecting consumer data, how businesses can form strategic partnerships, and how to negotiate sustainable deals. Lancaster University was the first UK university to establish a marketing department.

Faculty: Lancaster University Management School  |  Department: Marketing  |  Duration: Full time 3 years  |  Study mode: full-time  |  Location: Lancaster, England, United Kingdom

What you will study

Year 1 core modules: Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, Professional Development for Marketing. Year 2 core modules: Marketing Research Methods, Consumer Behaviour, Global Markets and Responsibility, Marketing in Practice, Digital Marketing and Analytics. Year 3 core modules: Research Consultancy Project, Brand Strategy, Strategic Marketing.

Career pathways

Our Marketing degree courses produce high-calibre graduates who go on to work in marketing functions for some of the UK’s most prestigious employers. Typically, more than 90% of our students move into graduate marketing roles.

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