BSc (Hons) Marketing with Psychology at Lancaster University

If you are interested in the application of psychology in a business context, BSc Marketing with Psychology gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions. The course is taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, enabling you to develop a distinctive expertise in both fields.

Faculty: Lancaster University Management School  |  Department: Marketing  |  Duration: Full time 3 years  |  Study mode: full-time  |  Location: Lancaster, England, United Kingdom

What you will study

Year 1 core modules: Marketing Fundamentals, Developmental Psychology and Neuropsychology, Consumers and Communications, Cognitive and Social Psychology, Professional Development for Marketing. Year 2 core modules: Marketing Research Methods, Consumer Behaviour, Cognitive Psychology, Social Psychology, Digital Marketing and Analytics. Year 3 core modules: Research Consultancy Project, Cognition: From Laboratory Research to Everyday Behaviour, Current Directions in Social Psychology.

Career pathways

Your Marketing with Psychology degree provides an excellent foundation for careers in marketing or market research. Recent Lancaster University Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants.

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