BSc (Hons) Marketing and Design at Lancaster University

As a BSc Marketing and Design student, you will be equipped with a strong foundation in the principles and practices of both marketing and design. Throughout the course, you will gain a deep understanding of the complementary and contrasting theoretical frameworks of marketing and design while developing essential design research skills and sharpening your critical thinking. You will learn how to respond to design briefs with creative experimentation and compelling visualisations.

Faculty: Lancaster University Management School  |  Department: Marketing  |  Duration: Full time 3 years  |  Study mode: full-time  |  Location: Lancaster, England, United Kingdom

What you will study

Year 1 core modules: Marketing Fundamentals, Consumers and Communications, The Reflective Design Process, Visual Communication, Design Sprints, Professional Development for Marketing. Year 2 core modules: Insight-led Design, Design Visualisation, Marketing in Practice, Digital Marketing and Analytics. Year 3 core modules: Design Consultancy, Brand Strategy, Design Leadership.

Career pathways

With a degree in Marketing and Design, you have a versatile skill set that’s valuable across many industries, blending creativity with strategic thinking. Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in:

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