BSc (Hons) Advertising and Digital Marketing (Industry) at Lancaster University

BSc Advertising and Digital Marketing (Industry) will provide you with real-world hands-on experience in advertising and digital marketing. The focused curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing. Lancaster University was the first university in the UK to establish a Marketing department.

Faculty: Lancaster University Management School  |  Department: Marketing  |  Duration: Full time 4 years  |  Study mode: full-time (includes a year in industry/placement)  |  Location: Lancaster, England, United Kingdom

What you will study

Year 1 core modules: Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, Professional Development for Marketing. Year 2 core modules: Marketing Research Methods, Consumer Behaviour, Creative Advertising, Digital and Social Media Marketing, Marketing in Practice. Year 3 core modules: Placement Year. Year 4 core modules: Advertising Consultancy Project, Brand Strategy, Influencer Marketing, Media Planning.

Career pathways

With a degree in advertising and digital marketing, you can pursue a wide range of careers that tap into creative, analytical, and strategic skills. These roles allow you to leverage different aspects of your degree, offering options that range from highly creative positions to more data-driven, analytical roles.

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