Bachelor of Business Administration (Marketing) at Jayee University College

Programme overview

A four-year degree giving a foundation in business fundamentals with specialised, applied marketing skills; graduates gain grounding in public relations, digital and traditional media, marketing research and business analytics.

Faculty: Faculty of Business Administration | Duration: 4 years | Study mode: full-time | Location: McCarthy Hill, Accra, Ghana

What you will study

Years 1-2: language skills, critical thinking, introduction to business administration and public administration. Years 3-4: quantitative methods, principles of marketing, introduction to electronic business, consumer behaviour and integrated marketing communication.

Career pathways

Marketing coordinator, account services coordinator, social media coordinator, public relations coordinator, marketing manager, merchandising manager, community relations manager, events manager.

Official programme page

Application information

Entry requirements

Level 100 entry: WASSCE grades A1-C6 in three core and three elective subjects, or SSCE grades A-D in the same; GCE A Level, ABCE or Baccalaureate accepted. Mature applicants aged 25+ with two years of relevant work experience and an entrance exam or interview. Top-up entry at Level 200 with a two-year tertiary diploma or transfer, and Level 300 with a degree, HND or three-year advanced diploma.

Duration: 4 years

Apply through the official page: https://juc.edu.gh/apply/

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