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Major in Digital & Data-Driven Marketing – PGE M2 at Institut Mines-Télécom Business School

Institut Mines-Télécom Business School, France

Programme overview

The Digital & Data-Driven Marketing major is a final-year apprenticeship specialisation of the Programme Grande École on the Évry-Courcouronnes campus. It trains specialists in the technical, marketing, commercial and logistical aspects of digital marketing.

Faculty: Programme Grande École (Master 2 specialisation)  |  Duration: 12 months in work-study (1 week at school, 3 weeks in company)  |  Study mode: apprenticeship; taught in French  |  Intake: September  |  Location: Évry-Courcouronnes, Île-de-France, France

What you will study

A 360-degree view of digital marketing, taught by academics and senior professionals with simulations, to define and steer a company's marketing strategy and run projects combining marketing and digital.

Career pathways

Marketing and digital marketing manager, digital/CRM project manager, customer success manager, social media manager.

Official programme page

Application information

Entry requirements

Open to students in year 3 (M2) of the Programme Grande École.

Intake: September

Duration: 12 months in work-study (1 week at school, 3 weeks in company)

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