Master in Digital Marketing & Customer Experience Management at IÉSEG School of Management

Programme overview

Fully English-taught master preparing managers for digital marketing and customer experience management, balancing theory and practice and using customer data. Awarded as a master-level Diplôme d'Études Spécialisées en Management International (DESMI) with this specialisation, registered at RNCP (fiche RNCP41034).

Faculty: IÉSEG School of Management | Duration: 3 semesters plus an internship (120 ECTS) | Study mode: full-time; English; Lille | Intake: September | Location: Lille, Hauts-de-France, France

What you will study

Certifications (Google, Meta, LinkedIn, HubSpot, Salesforce, Hootsuite), tools such as Salesforce, SPSS, Python and Mailchimp, a data and AI in marketing course and a partnership with Le Wagon coding school.

Career pathways

E-commerce revenue growth manager, international product manager, digital project manager, SEO manager and customer activation specialist.

Official programme page

Application information

Entry requirements

Bachelor's degree in business, marketing, engineering, IT or a related field from a recognised university with strong results; foundational marketing knowledge required. English test: IELTS Academic 6.5, TOEFL iBT 85, TOEIC (4 skills) 850, Duolingo 115 or Cambridge B2 (exempt if native speaker or two years of English-taught study). Documents: diplomas, ID, CV, online motivation video; 100 EUR application fee. GMAT/GRE optional. Rolling sessions from October 2026 (deadlines 1 Nov 2026 to 15 Jun 2027); September intake early bird 1 March 2027, final deadline 1 June 2027 (non-European) or 15 June 2027 (European). 5,000 EUR deposit on acceptance.

EUR 26,800 for the whole programme. Fast Track tuition for the full programme, same for national and international students; excludes alumni membership (300 EUR), CVEC (100 EUR) and administrative fees. Source

Intake: September

Duration: 3 semesters plus an internship (120 ECTS)

Apply through the official page: https://candidate.ieseg.fr/

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