Hochschule für Fernsehen und Film München (HFF) campus

Arts & Humanities

Master Serial Storytelling: Created by AI & I (M.A.) at Hochschule für Fernsehen und Film München (HFF)

Hochschule für Fernsehen und Film München (HFF), Germany

Programme overview

New Master of Arts combining classical storytelling with digital tools for serial storytelling in the digital age. AI tools are treated as support for creative processes while the human author stays at the centre, with ethical reflection as an integral part of the course.

Faculty: Lehrstuhl Serielles Erzählen  |  Duration: 4 semesters (120 ECTS)  |  Study mode: full-time; German-taught and English-taught (both B2)  |  Intake: Wintersemester 2026/27  |  Location: München, Bayern, Germany

What you will study

Writers' Room methods to international standard, showrunning and executive producing for the European and international market, AI as a creative tool from idea to production, transmedia storytelling, and practical projects with broadcasters and production companies.

Career pathways

Showrunner, headwriter, executive producer, content developer for streaming platforms and other emerging professions.

Official programme page

Application information

Entry requirements

First professionally qualifying university degree of at least 180 ECTS or equivalent; aptitude assessment procedure including a personal interview. Teaching languages German (B2) and English (B2); German at B2 required for application, no certificate needed at present.

Intake: Wintersemester 2026/27

Duration: 4 semesters (120 ECTS)

Apply through the official page: https://www.hff-muenchen.de/de_DE/bewerbung

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