HEC Paris campus

Business

Master in Marketing at HEC Paris

HEC Paris, France

Programme overview

The Master in Marketing is an HEC Paris master ranked number one worldwide for marketing in QS 2027. Students choose between a Consumer Goods and Luxury track and a Product Management and Tech track.

Faculty: HEC Paris  |  Department: Marketing  |  Study mode: full-time (taught in English)  |  Location: Jouy-en-Josas, Île-de-France, France

What you will study

Design thinking, product development, data-driven analysis, innovative business models, neuroscience, Marketing 4.0 and sustainability-driven marketing, with real business cases from partner companies. Students can follow entrepreneurship courses and the HEC Startup Launchpad.

Career pathways

HEC reports 97.4% of graduates found employment within seven months, an average starting salary of EUR 63K and 60% in international jobs.

Official programme page

Application information

Entry requirements

High level of English and a bachelor's degree from any academic background from an accredited institution; students in their final year must complete all coursework before programme start. Documents: transcripts, CV, GMAT/GRE/TAGE MAGE, English proficiency, essays and references; online interview in English.

EUR 34,000 a year (2027/2028). Academic fees per year. Student service fees (EUR 1,985) and administrative fees (EUR 1,000) are charged on top, giving EUR 36,985 in total. Indicative and subject to change. Source

International applicants: EUR 2,500 a year (2027/2028). Additional supplement applied to tuition for international students; domestic, EU and Erasmus+ associated-country students are exempt. Source

Apply through the official page: https://masters.myapplication.hec.fr/

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