HEC Montréal campus

Business

MSc Marketing (in French) at HEC Montréal

HEC Montréal, Canada

Programme overview

45-credit French-language MSc on running an organization's marketing activities, with thesis or supervised project stream.

Department: Marketing  |  Duration: 45 credits, full-time  |  Study mode: full-time  |  Intake: Fall (check programme page for deadlines)  |  Location: Montreal, Quebec, Canada

What you will study

Demand analysis, consumer behaviour, competition and market trends, marketing effectiveness; brand management, customer relationship, marketing communication, distribution and retail.

Official programme page

Application information

Entry requirements

Undergraduate degree of at least 90 credits (bachelor's) in business administration or a related field, or equivalent; minimum GPA of 3.0 out of 4.3; intermediate-advanced French.

Domestic applicants: CAD 7,200 for the whole programme. Quebec resident rate, thesis stream (45 credits full-time) Source

International applicants: CAD 34,500 for the whole programme. International rate, thesis stream Source

Most master programmes (all those not listed separately): Admission terms (Fall, Winter, Summer) - Applicants who are Canadian citizens or permanent residents: Fall term and Winter term; International applicants: Fall term and Winter term.

MSc User Experience, MSc Management: Admission terms (Fall, Winter, Summer) - All applicants: Fall term.

LLM Taxation, Master in Sport Management: Admission terms (Fall, Winter, Summer) - Applicants who are Canadian citizens or permanent residents: Fall term and Winter term; International applicants: Fall term and Winter term.

Master in Management and Sustainable Development, Master in Cultural Organizations Management: Admission terms (Fall, Winter, Summer) - Applicants who are Canadian citizens or permanent residents: Fall term and Winter term; International applicants: Fall term and Winter term.

Most master programmes (all those not listed separately): Application deadlines by admission term - Applicants who are Canadian citizens or permanent residents: Fall term: no later than February 1; Winter term: no later than September 15; Summer term: no admissions | International applicants: to meet immigration requirements, apply by the dates below; Fall term: no later than February 1; Winter term: no later than June 1; Summer term: no admissions.

MSc User Experience, MSc Management: Application deadlines by admission term - All applicants: Fall term: no later than February 1; Winter term: no admissions; Summer term: no admissions.

LLM Taxation, Master in Sport Management: Application deadlines by admission term - Applicants who are Canadian citizens or permanent residents: Fall term: no later than March 1; Winter term: no later than September 15; Summer term: no admissions | International applicants: to meet immigration requirements, apply by the dates below; Fall term: no later than March 1; Winter term: no later than June 1; Summer term: no admissions.

Master in Management and Sustainable Development, Master in Cultural Organizations Management: Application deadlines by admission term - Applicants who are Canadian citizens or permanent residents: Rolling admission: applications accepted at any time; apply before the dates below for a wider choice of courses at registration; Fall term: before March 1; Winter term: before September 15; Summer term: no admissions | International applicants: to meet immigration requirements, apply by the dates below; Fall term: no later than March 1; Winter term: no later than June 1; Summer term: no admissions.

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Copyrights © 2026 StudyMapped. All rights reserved.