Grenoble INP – UGA campus

Business

Master 2 Marketing digital et consommateur connecté at Grenoble INP – UGA

Grenoble INP – UGA, France

Programme overview

Work-study master 2 training senior staff expert in designing and deploying digital marketing strategies, for posts in digital marketing, e-commerce and customer-journey design.

Faculty: Grenoble IAE - INP, UGA  |  Duration: 1 year (427 hours)  |  Study mode: work-study (alternance) or continuing education; taught in French  |  Location: Grenoble, Auvergne-Rhône-Alpes, France

Career pathways

About 60 percent of alumni work in digital marketing: digital project manager, digital marketing officer, digital marketing consultant, analytics consultant, experience manager.

Official programme page

Application information

Entry requirements

Open to holders of a Master 1 (mainly M1 Marketing, vente). Admission has three steps: an English test at B1 minimum, review of the academic file, and an individual interview on the professional project.

Duration: 1 year (427 hours)

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