Grenoble INP – UGA campus

Business

Master 2 Ingénierie marketing des marques at Grenoble INP – UGA

Grenoble INP – UGA, France

Programme overview

Master 2 training brand management specialists able to act as product, market or brand managers in any type of company, combining know-how with interpersonal skills; graduates work in multinationals such as L'Oreal, Danone, Nestle and Salomon.

Faculty: Grenoble IAE - INP, UGA  |  Duration: 1 year (380 hours)  |  Study mode: full-time (initial education or continuing education); taught in French  |  Location: Grenoble, Auvergne-Rhône-Alpes, France

Career pathways

Product or brand manager, market manager, sector manager for a geographic area, product or brand communication project manager, digital product manager.

Official programme page

Application information

Entry requirements

Open to holders of a Master 1 (mainly M1 Marketing, vente). Admission has three steps: an English test at B1 minimum, review of the academic file, and an individual interview on the professional project.

Domestic applicants: EUR 255 a year (2026-2027). National registration fee for EU/EEA and other listed nationalities, master; CVEC (105 EUR) stated separately. Source

International applicants: EUR 3,950 a year (2026-2027). Differentiated fee for non-EU students, master; CVEC (105 EUR) stated separately. Source

Duration: 1 year (380 hours)

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