Glasgow Caledonian University campus

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MSc Marketing at Glasgow Caledonian University

Glasgow Caledonian University, United Kingdom

Programme overview

MSc Marketing at Glasgow Caledonian University covers global issues in marketing and digital media, branding, consumer behaviour and communications, with an emphasis on ethical marketing decision making. The course is delivered on the Glasgow campus and is accredited by the Chartered Institute of Marketing and the Australian Marketing Institute.

Duration: Full-time: 16 months (Jan intake) or 1 year (Sep intake)  |  Intake: Jan 2027, Sep 2027, Jan 2028  |  Study mode: full-time  |  Location: Glasgow, Scotland, United Kingdom

What you will study

Core modules include an Applied Digital Skills project module and a consumer behaviour module covering decision-making, experiential consumption and ethical consumption; the programme includes a research project and offers work placement and exchange opportunities.

Career pathways

Progression to careers in social media, marketing or digital marketing.

Official programme page

Application information

Intake: January 2027

Duration: Full-time: 16 months (Jan intake) or 1 year (Sep intake)

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