MSc International Marketing at Glasgow Caledonian University

MSc International Marketing at GCU London builds practical, industry-relevant skills in content creation, data analytics and AI tools for international marketing, public relations and advertising roles.

Duration: Full-time: 16 months (Jan intake) or 1 year (Sep intake); part-time: 2-3 years (London)  |  Intake: Jan 2027, Sep 2027, Jan 2028  |  Study mode: part-time  |  Location: Glasgow, Scotland, United Kingdom

What you will study

Modules include International Marketing Strategy and Sustainable Practice, Brand Management in a Digital Age, Consumer Behaviour, Digital Marketing and Data Analytics, Content Marketing with AI Production, Global Marketing Futures (Innovation and Entrepreneurship), Introduction to Research Methods and a Research Project.

Career pathways

Marketing Manager, Social Media Manager, Marketing Assistant, Digital Marketing Specialist, Brand Manager and Content Marketer; personalised careers advice from a dedicated careers advisor.

Official programme page