BA (Hons) International Tourism and Events Management at Glasgow Caledonian University

BA (Hons) International Tourism and Events Management builds a foundation in international business and management alongside event and tourism planning, marketing, finance, digital content creation, operations, risk and event safety. Learning is hands-on, with industry simulations, live projects and volunteering at major events. The course is accredited by the Institute of Hospitality and the Tourism Management Institute, and GCU is ranked 6th in the UK for hospitality, leisure, recreation and tourism (Times and Sunday Times Good University Guide 2026).

Duration: 4 years full time  |  Intake: September 2027  |  Study mode: full-time  |  Location: Glasgow, Scotland, United Kingdom

What you will study

Year 1 core modules are Global Challenges for Business and Society, Introduction to Tourism and Event Studies, Principles of Marketing, Introduction to Digital Image Creation and Fundamentals of Managing People, with optional modules in Innovation for Sustainable Marketing, The Business of Social Science and International Economic Issues and Challenges.

Career pathways

Typical roles include Event Manager, Destination Marketing Executive, Tourism Development Officer, Conference Coordinator, Tour Operator, Wedding Planner, Hotel Manager and Hospitality Manager. Recent employers include VisitScotland, Hilton Worldwide, Glasgow Life, the Scottish Event Campus, Emirates, UEFA, Davis Cup and the Olympic Games.

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