BA (Hons) International Marketing at Glasgow Caledonian University

Programme overview

BA (Hons) International Marketing at Glasgow Caledonian University is a four-year full-time degree in Glasgow. It is accredited by the Chartered Institute of Marketing and includes live projects with industry clients and training in tools such as Adobe Creative Cloud.

Duration: 4 years full time | Intake: September 2027 | Study mode: full-time | Location: Glasgow, Scotland, United Kingdom

What you will study

Year 1 core modules are Global Challenges for Business & Society, Principles of Marketing, Introduction to Digital Image Creation, International Economic Issues & Challenges and Innovation for Sustainable Marketing. Optional modules include Comedy in Media, Fundamentals of Managing People and Management Theory and Concepts.

Career pathways

Graduates work as Marketing Executive, Marketing Assistant, Marketing Coordinator, Content Creator, Social Media Marketer and Digital Analyst, with employers including Klarna, STV, Morgan Stanley and Tesco. Some graduates set up their own businesses.

Official programme page

Application information

Entry requirements

Year 1 standard entry: UCAS Tariff 141; Scottish Highers ABBBB or equivalent; A-levels BCC or equivalent. Minimum entry (widening access students only): UCAS Tariff 117; Scottish Highers BBCCC; A-levels CCC. Year 3 entry: HND Marketing Management, HND Marketing, HND Advertising and PR, HND Retail Management or HND Business with Graded Units AB/BA. English language: IELTS 6.0 with no element below 5.5 (or equivalent). Applicants without typical qualifications may be considered through Recognition of Prior Learning.

Intake: September 2027

Duration: 4 years full time

Explore more study programmes

Business