Brand and Customer Management Graduate Certificate at Georgia State University

Through the Graduate Certificate in Brand and Customer Management at Georgia State University's Robinson College of Business, you will master the art and science of building powerful brands and lasting customer relationships. You will explore consumer insight generation, brand strategy, customer relationship management, product management, and data-driven decision-making, ultimately developing the strategic vision and analytical tools needed to compete for senior marketing roles. Customer relationship management and lifecycle marketing

Faculty: Robinson College of Business  |  Department: Department of Marketing  |  Duration: 4 mini-mesters  |  Study mode: full-time  |  Intake: Domestic Applicants We offer various application deadlines to U.S. residents. After the final deadline, applications are accepted on a rolling basis until one week before class starts. International Applicants By itself, a graduate certificate doesn’t quality for an I-20. If you plan to apply for a  |  Location: Atlanta, GA, United States

What you will study

Program of Study The Graduate Certificate in Brand and Customer Management is a 12-credit-hour program that equips students with the strategic and analytical skills needed to build strong brands, understand consumer behavior, manage customer relationships, and make data-driven marketing decisions. The curriculum is grounded in the research and teaching expertise of Robinson’s Department of Marketing. Degree Requirements MK 8115: Consumer Insights MK 8710: Customer Relationship Marketing MK 8720: Data Driven Marketing MK 8620: Product Management

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