Bachelor of Business Administration in Marketing at Florida International University

Programme overview

Through the Bachelor of Business Administration (BBA) in Marketing, students will learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing, and interpret market research. Students will gain a solid understanding of all business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Graduates will be job-ready to pursue careers in sales, advertising, distribution and logistics, and international marketing.

Faculty: College of Business | Duration: 4 years (120 credits) | Location: Miami, FL, United States

What you will study

The programme requires 120 credit hours. Requirement areas in the catalogue: Common Prerequisite Courses.

Official programme page

Application information

Entry requirements

Academic Standards To earn an undergraduate degree from the College of Business, all students must comply with the following: (1) Students must earn a grade of “C” or higher in each of the lower-division Common Prerequisite Courses. (2) Students must earn a grade of “C” or higher in all upper-division major courses. (3) Students must earn a grade of “C” or higher in all upper-division Business Core Courses. Each of these courses cannot be attempted more than three times. Drops after the add/drop period, which result in a DR grade, are considered an attempt in the course and count as an unsuccessful enrollment. (4) As a student within the College of Business, each student gets two drops after the add/drop period, which result in “DR” grades, in their first 60 credits attempted. Each College of Business student get two additional drops after the add/drop period, which result in “DR” grades

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

First-year entry terms: Early Fall 2027 and Fall 2027. Applications open August 1 on the Common App. Standardized test scores (SAT, ACT or CLT) are submitted separately from the testing agency.

Transfer entry terms: Spring, Summer A/C, Summer B and Fall.

Graduate entry terms: Fall (starts in August), Spring (starts in January) and Summer (starts in May); some programmes limit admission to one or two terms a year.

First-year Fall 2027 and Early Fall 2027: Early Action deadline for a complete application with documents is November 2, 2026 (notification December 10, 2026); regular deadline December 16, 2026 (notification January 21, 2027); final deadline March 2, 2027 (last decisions April 2, 2027); deposit due May 1, 2027. The application fee is $30 USD (or an SAT/ACT fee waiver). Applications are submitted through the Common App.

Domestic transfer application deadlines: Spring 2027 December 1; Summer A/C 2027 March 8; Summer B 2027 April 26; Fall 2027 July 8; Spring 2028 November 10 (College of Business deadlines are earlier). Transfer applicants educated at a non-US institution: Spring 2027 October 1; Summer 2027 March 2; Fall 2027 May 16; Spring 2028 October 5. The transfer application fee is $30.

Apply through the official page: https://admissions.fiu.edu/

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