Executive Mastere Specialise Marketing Management et Digital (MMD) at ESSEC Business School

The Executive Mastere Specialise Marketing Management et Digital is a Bac+6 part-time programme at ESSEC Executive Education in Paris La Defense, with 3 training days per month over 12 months plus up to 6 months for a thesis. It is accredited by the Conference des Grandes Ecoles and leads to the RNCP level 7 title Manager marketing digital (RNCP36214). It trains future marketing directors for the digital economy.

Faculty: ESSEC Executive Education  |  Duration: 12 months of teaching (47 days, 3 days per month) plus up to 6 months for the professional thesis  |  Intake: 8 October 2026, 13 November 2026 or 11 January 2027  |  Study mode: part-time; 3 jours par mois; French and/or English  |  Location: Cergy, Île-de-France, France

What you will study

Learning goals include building a global marketing strategy in a digital economy, mastering marketing concepts, tools and techniques, sector marketing logics, value creation and new activity launches using AI, data mining, CRM and loyalty, and managing interfaces between marketing and other functions. Programme of a common core (10 days) on major management issues, a 31-day functional or sector specialisation, a 6-day elective module (on campus or online), and a professional thesis defended within 6 months of the end of the course.

Career pathways

Aimed at managers, marketing directors, product, advertising and project managers, key account managers, communication and development managers, agency directors, sales directors and consultants.

Official programme page