Edinburgh Napier University campus

Business

MSc Marketing with Digital Strategy at Edinburgh Napier University

Edinburgh Napier University, United Kingdom

Programme overview

Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.

Duration: 1 year  |  Study mode: full-time  |  Intake: January  |  Location: Edinburgh, Scotland, United Kingdom

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Application information

Entry requirements

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry. Please note that digital skills and literacy are required for this course from the outset.

Domestic applicants: GBP 9,615 a year (2026/27). Scotland, England, Wales, Northern Ireland and Republic of Ireland fee Source

International applicants: GBP 20,540 a year (2026/27). Overseas and EU fee Source

Intake: January

Duration: 1 year

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