MSc in Marketing Analytics at EDHEC Business School

Programme overview

Trains students to turn consumer and marketing data into customer-centric strategies, combining consumer psychology with quantitative analysis, data visualisation and machine learning; 120 ECTS, Master's grade (Bac+5).

Faculty: EDHEC Business School | Department: MSc - Lille | Duration: 18 months full-time: one academic year plus a 4-6 month internship or work placement | Study mode: full-time; English (French classes offered) | Intake: Early September; final deadline June | Location: Roubaix, Hauts-de-France, France

What you will study

Core in advanced consumer psychology, models in marketing, Python, data visualisation, data regulation, business ethics, customer lifecycle management and text analysis; electives, learning expedition and Master's project.

Career pathways

Marketing analyst, market researcher, digital insight analyst, behavioural analyst, customer analyst and CRM manager.

Official programme page

Application information

Entry requirements

Minimum three-year bachelor's degree (engineering or business/finance background). English test (e.g. TOEFL iBT 92+, IELTS Academic 6.5+, TOEIC L&R 850+), waived for native speakers or holders of a three-year English-taught degree. CV, motivation letter, transcripts, two recommendation letters and an online video interview. Aptitude test (GMAT, GRE, TAGE MAGE, CAT) optional.

EUR 29,900 for the whole programme. Programme fee, subject to change; application fee EUR 100 not included; year and EU/non-EU split not stated Source

Intake: Early September; final deadline June

Duration: 18 months full-time: one academic year plus a 4-6 month internship or work placement

Apply through the official page: https://candidate.edhec.edu

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