Strategic Marketing MSc at Cranfield University

Our Strategic Marketing MSc is a globally recognised programme designed to prepare you for a successful career in marketing and leadership. This programme equips you with advanced knowledge and practical skills to thrive in today’s fast-evolving marketing landscape. You will explore the full marketing spectrum, including Marketing Strategy for Sustainable Organisations, Sales and Negotiation, Communications and Branding (with luxury brand management as a focus), Market Research, Digital Marketing, Retail and Omnichannel Marketing, Customer Relationship Management (CRM), and Big Data Marketing Analytics.

Faculty: School of Management  |  Duration: 1 year  |  Study mode: full-time  |  Intake: 28 September 2026  |  Location: Cranfield, England, United Kingdom

What you will study

Delivery: Taught modules 60%, individual project 40%. Compulsory modules: Crafting Marketing Strategies for Sustainable Value, Understanding Consumer Behaviour and Decisions, Professional Practice and Career Readiness, Data Analytics for AI Managers, Business Finance for Decision Makers, Shaping Customer Experience (CX) and Relationships, Brand Strategy in Action, Sales and Revenue Management, Marketing Communications, Activating Digital and AI Enabled Marketing, Research Methods for Business Impact, Marketing Consultancy Project: Solving Client Challenges.

Career pathways

During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting to take your career to the next level.

Official programme page