Digital Media BA (Hons) at Coventry University

Explore digital storytelling through video, sound and web, and learn how content is designed to move, connect and engage audiences in a digital landscape. Explore the creative potential of digital media and learn how to design interactive content and compelling stories in a digital environment. This course supports the development of your creative skills for producing engaging digital experiences.

Faculty: Media and Journalism  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Year one: Hack Lab and Creative Play, Interactive Narratives and Immersive Experiences, Concept Development, Prototyping and Design, Skills Lab. Year two: Digital Marketing and Content Creation, Playing with Emerging Technologies, Transmedia Storytelling and Immersive Design, Career Launchpad. Final year: Research and Development, Immersive Game Design, Interactive Data Play, Choose Your Own Adventure: Independent Digital Media Project.

Career pathways

Graduate roles could include digital artists and designers, web developers, games and VR developers, content creators, digital marketing and business professionals, VFX artists, UX/UI designers, digital project managers, creative technologists, digital researchers.

Official programme page