Business Analytics and Management BSc (Hons) at Coventry University

Learn how to apply data-driven decision-making and develop analytics and management skills relevant to a range of business roles. This course is designed for those interested in pursuing roles in business analytics. It combines numeracy with management-related skills to support your development as a data analyst who can contribute to organisational decision-making.

Faculty: Business, Management and Marketing  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Year one: Marketing, Digital and Social Media, People and Organisations, Analytics for Decision-Making, Responsible Management, Sustainability and Entrepreneurship. Year two: Research and Insight, Data Driven Resource Management, Global Operations and Supply Chain, Analytics and Visualisation for Business Strategy. Final year: Design Thinking and Project Management, Applied Project, AI, Business Transformation and Change Management, Data Mining for Strategic Advantage.

Career pathways

On successful completion of this course, you should be well-prepared for data-driven roles across diverse business functions. Potential career paths include data analyst, business analyst, analyst consultant, and roles in business modelling, marketing management, and diversity and inclusion.

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