Licence professionnelle Métiers du décisionnel et de la statistique parcours Web analytics - Marketing digital at Conservatoire national des arts et métiers (Cnam)

Licence professionnelle Droit, économie, gestion mention Métiers du décisionnel et de la statistique, parcours Web analytics - Marketing digital (RNCP40288, level 6) from the Cnam. It builds a solid grounding in digital marketing, e-commerce and web analytics, including measurement, collection, analysis and visualisation of multichannel data. Half of the teaching is delivered by practitioners and it can be followed entirely at a distance, in the evening.

Duration: 60 credits (Licence professionnelle, third year)  |  Study mode: part-time (language of instruction: French)  |  Location: Paris, Île-de-France, France

What you will study

Units include Mercatique I (market studies and data), Mercatique II (marketing strategy), quantitative studies in marketing and sales, data visualisation, AI and data science for customer relationship management, Référencement naturel (SEO), Référencement payant (SEA) et Social Ads, E-commerce, Marketing et réseaux sociaux, a tutored project and professional experience or an internship.

Career pathways

Assistant chef de publicité, assistant de publicité d'agence, assistant média, acheteur d'espaces publicitaires web.

Official programme page