BSM Marketing at Case Western Reserve University

Programme overview

As a marketing major, you will develop the knowledge to be prepared for careers in market research, brand management, business development, consulting and other fields. Coursework is organized around the themes of analytics, customer relationships and interactive marketing.

Faculty: Weatherhead School of Management | Duration: 122 credit hours (minimum) | Study mode: full-time | Location: Cleveland, OH, United States

What you will study

Required and listed courses include Math and Calculus Applications for Life, Managerial, and Social Sci I a, Introduction to Programming for Business Applications, Programming in Java, Elementary Computer Programming, Calculus for Science and Engineering II, Math and Calculus Applications for Life, Managerial, and Social Sci II. The BS in Management requires a minimum total of 122 credit hours.

Official programme page

Application information

USD 71,410 a year (2026-27). Undergraduate tuition rate band for all undergraduate students entering Summer/Fall 2026 or Spring 2027: $2,976 per credit hour, capped at $35,705 per term; $71,410 for fall and spring combined. Excludes student medical plan, activity, matriculation and t Source

First-year entry in the fall semester (Early Action, Early Decision I and II, Regular Decision) and spring semester entry; transfer students can enter in fall or spring.

First-year deadlines: Early Action November 1 (non-binding), Early Decision I November 1, Early Decision II January 15, Regular Decision January 15, Pre-Professional Scholars Program December 1, Spring Entry November 15. Transfer: Fall Early Plan March 15, Fall Regular Plan July 1, Fall 3/2 Engineering February 15, Spring November 15.

Apply through the Common Application or Coalition with Scoir. The application fee is $75 (fee waivers available). Test scores are optional (test-optional).

Apply through the official page: https://case.edu/admissions/

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