BSc (Hons) Sport Media at Cardiff Metropolitan University

Programme overview

A degree developing critical understanding of the sports media, marketing and communications industry alongside journalism, broadcast production and digital skills. Students learn to self-shoot and edit, and study media law, ethics, sports marketing and digital storytelling.

Faculty: Cardiff School of Sport & Health Sciences | Duration: 3 years full time; 4 years full time including foundation year; part time up to 8 years | Intake: 2027 | Location: Cardiff, Wales, United Kingdom

What you will study

Year 1: Professional and Academic Development, Sound Waves: Sport in Podcasts & Audio, Sport Content Creation: Socials & Screens, Introduction to Sport Marketing, Reporting Sport Today. Year 2: Project-Based Learning, Sport Media Lab: Live Projects, Applied Sports Marketing Communication, Sport Ethics and an option. Year 3: Final Project, Launchpad: Your Career Portfolio, Strategic Sport Brand Management and an option.

Career pathways

Graduates work in the professional sport media industry with organisations including BBC Sport, Sky Sports, LiveWire Sport and Cardiff City FC, or set up their own businesses; some continue to the MSc Sport Broadcast, an MBA or doctoral study.

Official programme page

Application information

Entry requirements

Typical offer: 104-112 tariff points. A levels: three A levels including grade B, no specific subjects (Welsh Advanced Skills Baccalaureate considered as a third subject). BTEC National/Cambridge Technical Extended Diploma: DMM. T Level: Merit. Access to HE Diploma: 15 Level 3 credits at Distinction and 30 at Merit. IB Diploma: Higher Level Grade 6. Irish Leaving Certificate: 3 x H2 (higher level, minimum H4). Scottish Advanced Highers: Grade C. GCSE: five at grade C/4 or above including English Language/Welsh First Language and Mathematics/Mathematics-Numeracy. Contextual offers available. International applicants: academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent. Management or Sport foundation year routes are available.

Domestic applicants: GBP 9,790 a year (2026/27). Full-time home undergraduate tuition fee; may increase by any level permitted by the Welsh Government. Source

International applicants: GBP 16,000 a year (2026/27). Full-time international undergraduate tuition fee. Source

Intake: 2027

Duration: 3 years full time; 4 years full time including foundation year; part time up to 8 years

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