Postgraduate Diploma in Marketing at Cape Peninsula University of Technology

Programme overview

The Postgraduate Diploma in Marketing enables graduates and working professionals to undertake advanced reflection and development by means of a systematic scoping and analysis of current thinking, practice and research methodology and methods for effective strategic application in Marketing. This qualification demands a high level of theoretical engagement and intellectual independence, as well as the ability to relate and apply knowledge and skills effectively and efficiently to a range of Marketing or Marketing-related contexts. It further seeks to cultivate a higher level of critical strategic thinking, preparing students to be able to perform tasks that require increasingly more complex and abstract mental levels. Offering type listed: PART-TIME - DISTRICT 6 CAMPUS; FULLTIME - DISTRICT 6 CAMPUS.

Faculty: Faculty of Business and Management Sciences | Department: Marketing | Study mode: full-time | Location: Cape Town, Western Cape, South Africa

What you will study

Subjects listed on the programme page include Research Methodology; Strategic Brand Management; Strategic Digital Marketing; Strategic Marketing Management.

Career pathways

Brand Manager, Digital Marketing Manager/ SEO/SEM Manager, Social Media Analyst, Strategic Marketing Manager, Marketing Co-ordinator, Marketing Research Analyst, Marketing consultant

Official programme page

Application information

Entry requirements

The minimum admission requirements applicable will be: - Pre-HEQSF B.Tech Degree (NQF level 7) or Bachelor degree (NQF level 7) with major subjects in Marketing. - HEQSF-aligned Advanced Diploma (NQF level 7) or non-HEQSF-aligned Bachelor degree (NQF level 8) with major subjects in Marketing. - Any other formal and/or non-formal qualification with the appropriate NQF level Marketing as major field of study may be considered for Recognition of Prior Learning process.

Tuition is charged per module, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Postgraduate diploma applications for 2027 close on 30 September 2026 for both national and international applicants; applications open on Monday, 11 May 2026.

The application fee is R110 (non-refundable); the late application fee is R160. A deposit of R1,750 is payable on acceptance and a registration fee of R785 applies.

Apply through the official page: https://www.cput.ac.za/study-at-cput/postgraduate/apply

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