BA (Hons) Marketing at Canterbury Christ Church University

Become a marketing expert with a Marketing degree from Canterbury Christ Church University. You'll learn how brands grow, how customers think, and how data drives decisions. You'll then apply your knowledge to live briefs, gaining invaluable experience throughout this practical and dynamic course.

Faculty: School of Business, Law, and Policing  |  Department: Business and Management  |  Duration: 3 years (Full-time); 4 years (Full-time)  |  Study mode: full-time  |  Intake: September 2026, September 2027  |  Location: Canterbury, England, United Kingdom

What you will study

Understand how consumer behaviour impacts on the development of marketing strategies and society. Delve into PR, analytics, and influencer marketing through our Social Media Marketing module. Core modules include Year 1: Building Academic and Marketing Skills, Introduction to Marketing, Consumer Behaviour, Digital marketing, Student Success Modules; Year 2: Social Media Marketing, Intercultural Marketing Communication, Interdisciplinary Modules, EMployability Modules; Year 3: Contemporary Marketing and Societal Impact, Brand Management and Communication, Consumer Experience and Insights, Navigating the Global Environment, Marketing in Practice Research Project.

Career pathways

This degree sets you up for a career in marketing, business, or the creative industries. A placement or a study year abroad are other options to build knowledge and confidence and help you explore your future career interests.

Official programme page