Artificial Intelligence for Brand Management MSc at Brunel University of London

Artificial intelligence is reshaping how brands communicate, compete and connect with people - and this course helps you lead that change. On the Artificial Intelligence for Brand Management MSc, you’ll explore how AI can strengthen brand strategy, sharpen consumer insight and transform the way organisations tell their stories. You’ll learn how to combine creative thinking with data‑driven decision‑making, using accessible AI tools to design smarter campaigns, understand audiences and improve brand performance.

Faculty: Brunel Business School  |  Department: Brunel Business School  |  Duration: 1 year full-time; 15 months full-time; 16 months full-time with placement; 19 months full-time with placement; 2 years full-time with placement; 27 months full-time with placement  |  Study mode: full-time; placement year option  |  Intake: January; September  |  Location: London, England, United Kingdom

What you will study

This course helps you understand how AI is transforming branding and marketing - and how you can use it in real organisations. Compulsory modules include Brand Analytics and AI Tools for Campaigns, Brand Management in the Age of AI, Digital Marketing, Understanding Business and Management Research, Dissertation.

Career pathways

This course prepares you for a fast‑moving industry where AI, branding and digital marketing increasingly overlap. You’ll graduate with the strategic, creative and analytical skills employers look for - and the confidence to use AI responsibly and effectively in your work.

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