Bournemouth University campus

Business

MSc Marketing Management (Digital) at Bournemouth University

Bournemouth University, United Kingdom

Programme overview

A conversion course for graduates moving into managerial roles designing and managing digital marketing strategies. Accreditations: AACSB, IDM and CIM.

Department: Marketing  |  Duration: September: 1 year full-time or 2 years with optional 30-week placement. January: 16 months full-time or 2 years with optional 30-week placement  |  Study mode: full-time (optional placement year)  |  Intake: September 2026, January 2027  |  Location: Poole, England, United Kingdom

What you will study

Core units: Applied Marketing Research & Experience Design, Marketing & Strategy, Omnichannel Strategy & Supply Chain Management, Marketing Communications & Brand Management, Sustainable Marketing and Consumer Behaviour, Digital Marketing, Dissertation.

Career pathways

Typical roles include Marketing Manager, Digital Marketing Manager, Social Media Manager, Omni-channel Manager.

Official programme page

Application information

Entry requirements

A Bachelor's Honours degree with 2:2. English: IELTS (Academic) 6.0 with minimum 5.5 in each component.

Domestic applicants: GBP 12,075 a year (2026/27). Tuition fee per year for September 2026 & January 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

International applicants: GBP 19,950 a year (2026/27). Tuition fee per year for September 2026 & January 2027 start; UK fee covers UK, Republic of Ireland and Channel Islands students Source

Intake: September 2026, January 2027

Duration: September: 1 year full-time or 2 years with optional 30-week placement. January: 16 months full-time

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Book a Consultation

Explore

Help & Support

Get In Touch

Email: [email protected]

Newsletter

Get the latest courses, scholarships and events in your inbox.

Copyrights © 2026 StudyMapped. All rights reserved.

Terms of Service · Privacy Policy · Refund Policy